Story, setting and the Alice in Wonderland inspiration
Project Rabbit is officially a dark-fantasy reimagining of Alice in Wonderland. The Steam page sets the action in the Abyss of Time, “ruled by the Blood Queen,” and asks whether you can “escape the madness with Alice.” The player, according to a May 2026 interview the studio links, is not Alice herself but someone following her path. Named figures so far include the Blood Queen, the Jabberwock — called the “newest terror” in the November trailer description — and Karun, the Mad Eater, described as the Mad Hatter’s son.
| Name | How official sources refer to it |
|---|---|
| The Abyss of Time | The setting on the Steam page; a place to fight, explore and survive |
| The Blood Queen | Ruler of the Abyss of Time, in the Steam heading “Follow Alice into the Blood Queen’s Abyss” |
| Alice | A figure you follow; the CEO said in May 2026 that the player is a third party, not Alice |
| The Jabberwock | Named in the official 11 November YouTube description, with a quote from “Jabberwocky” in Through the Looking-Glass |
| Karun, the Mad Eater | Named in the May 2026 InvenGlobal interview as the Mad Hatter’s son; the interview says a reveal-trailer boss was an homage to the Mad Hatter |
| Webtoon IP | Mentioned, unnamed, in official Steam media alt text |
The Abyss, Alice and the Blood Queen
Steam’s about-text is brief on purpose, and this page stays with it. Players “follow Alice into the Blood Queen’s Abyss,” fight and explore in the Abyss of Time, and are asked whether they can escape the madness with Alice or be consumed. The official reveal description speaks of “twisted echoes of time.” The studio has not published a full plot synopsis on Steam, and later press articles that add origin myths not present on the current store page are not treated as official here.
In the 22 May 2026 interview, Hwang Seok-yoon said people sometimes assumed the woman in the reveal trailer was Alice. The player, he said, is “a third party following in her footsteps,” and the structure is about learning why Wonderland has changed and where Alice has gone. He also said original fairy-tale characters do appear, redesigned in the game’s own style. Character appearance, including gender and outfits, was described there as something players can set. That interview is six months old; the Steam page itself does not yet repeat those story beats.
East-meets-West Wonderland
Official Steam media text describes “an East-meets-West dark fantasy.” Screenshots and key art show European gothic cathedrals and stone bridges alongside traditional East Asian gates, and a field of red flowers walked by hooded figures with clover emblems. In the May interview, the CEO said the whole of Wonderland is not Eastern-themed: the Joseon-inspired look belongs to the region associated with Karun, and the team planned five conceptual regions — four distinct areas plus a central castle. That regional plan was a May statement, not a map shipped on Steam.
The Jabberwock and Karun
The November trailer is the first official English text that names the Jabberwock and ties it to Lewis Carroll’s “Jabberwocky.” The Steam file name for that trailer uses the studio’s spelling “Rabiit” and the word Jabberwock. The studio has not posted a lore primer on the creature beyond calling it the tale’s “newest terror.”
Karun comes from the earlier reveal period. In May, the CEO identified a trailer boss that many viewers read as a Joseon-era warrior as an homage to the Mad Hatter, “set as the Mad Hatter’s son,” and InvenGlobal’s caption names him Karun, the Mad Eater. This guide does not assign that name to a specific screenshot, because the store images themselves are not captioned with character names.
The crowned woman in the official Jabberwock-trailer still has no published caption. Coverage has speculated that she is the Blood Queen; until NovaFlare says so, the image is just what it shows.